/* Conversion-focused additions, scoped to the studio pages that load this file. */
.hero-conversation-note{max-width:44ch!important;margin:16px 0 0!important;font-size:12px!important;line-height:1.75!important;color:#bbb8b2!important}
.hero-founder .founder-portrait{--portrait-x:50%;--portrait-y:38%;background:#26292a;box-shadow:inset 0 0 0 1px #b3947630;perspective:1000px}
.hero-founder .founder-portrait::before{inset:0;background:radial-gradient(ellipse at var(--portrait-x) var(--portrait-y),#bda38a55,transparent 62%),linear-gradient(120deg,#1c2024,#3a3d3b);transition:background-color .4s}
.founder-light{position:absolute;inset:-18%;pointer-events:none;z-index:-1;background:conic-gradient(from 30deg at 65% 40%,transparent 0 22%,#e6c6a428 30%,transparent 40% 78%,#c1a38524 86%,transparent);filter:blur(15px);animation:founder-light-shift 14s ease-in-out infinite alternate}
.founder-depth-line{position:absolute;right:10%;top:8%;width:29%;height:80%;border:1px solid #dbc0a53b;border-left:0;transform:skewY(-14deg);z-index:-1;pointer-events:none}
.hero-founder .founder-portrait>img{transform:translate3d(var(--portrait-offset-x,0px),var(--portrait-offset-y,0px),0);transition:transform .5s cubic-bezier(.2,.7,.2,1);will-change:auto}
@keyframes founder-light-shift{from{transform:translate3d(-3%,0,0) rotate(-8deg);opacity:.55}to{transform:translate3d(3%,2%,0) rotate(6deg);opacity:.95}}
.tan-feature-copy .tan-proof-line{font-size:12px;color:#bcb8b1}.is-home .tan-feature{margin-top:80px;margin-bottom:80px}.is-home .tan-feature .tan-visual{min-height:410px}
.conversion-heading{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:8%;align-items:end;margin-bottom:38px}.conversion-heading h2{font:400 clamp(34px,4.2vw,63px)/1.08 'Manrope',Arial,sans-serif;letter-spacing:-.055em;margin:18px 0 0;color:#eeeae2;max-width:16ch}.conversion-heading h2 em{font-family:'Instrument Serif',Georgia,serif;color:#d5b395;font-weight:400;letter-spacing:-.025em}.conversion-heading>p{max-width:49ch;font-size:14px;line-height:1.9;margin:0;color:#bdbab4}
.offer-comparison{margin:0 6%;padding:65px 0 75px;border-top:1px solid #b99b7e36;border-bottom:1px solid #b99b7e36;scroll-margin-top:120px}.offer-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.offer-card{display:flex;flex-direction:column;padding:30px clamp(20px,2.5vw,38px);border:1px solid #c2ab8e31;background:linear-gradient(140deg,#35353580,#202224 75%);border-radius:3px;min-width:0;position:relative;transition:border-color .25s,transform .25s}.offer-card:hover{border-color:#caa88586;transform:translateY(-4px)}.offer-card:nth-child(2){background:linear-gradient(140deg,#48413870,#252627 72%);border-top-color:#c8a889}.offer-card-top{display:flex;justify-content:space-between;align-items:center;font-size:11px;letter-spacing:.08em;color:#d5b492}.offer-card-top>span:first-child{color:#93918c;font-size:10px}.offer-card h3{margin:29px 0 14px;font-size:clamp(22px,2.3vw,31px);line-height:1.2;font-weight:500;letter-spacing:-.045em;color:#f0eae2}.offer-card p{font-size:12px;line-height:1.9;color:#c2bdb5}.offer-card .offer-audience{font-size:12px;line-height:1.75;margin:0;min-height:5.25em;color:#b9b5ae}.offer-card .offer-price{font-size:clamp(29px,3vw,43px);line-height:1.2;font-weight:400;color:#f0eae2;letter-spacing:-.045em;margin:25px 0 14px}.offer-price small{font-size:11px;letter-spacing:0;display:block;color:#b8a28c;margin-bottom:7px}.offer-card ul{padding:0;list-style:none;margin:10px 0 24px}.offer-card li{padding:11px 0;border-top:1px solid #aaa29322;color:#d0cbc2;font-size:11px;line-height:1.65}.offer-card>a{margin-top:auto;display:flex;justify-content:space-between;align-items:center;gap:12px;padding:15px 0 0;border-top:1px solid #c3a4884f;min-height:44px;color:#e4c6a6;font-size:12px}.offer-card>a span{font-size:19px}.offer-footnote{display:flex;align-items:flex-start;justify-content:space-between;gap:24px;padding-top:22px}.offer-footnote p{font-size:11px;line-height:1.8;color:#b6b2ab;max-width:80ch;margin:0}.offer-footnote a{font-size:11px;line-height:1.8;color:#e0bf9f;flex-shrink:0;min-height:44px;padding:2px 0 10px}.offer-comparison-full{margin-top:5px}
.project-costs,.case-decisions{padding:85px 6%;scroll-margin-top:115px}.cost-columns{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px}.cost-columns article{border-top:1px solid #b79b7e52;padding-top:24px}.cost-columns article>span{font-size:9px;letter-spacing:.1em;color:#c5a486}.cost-columns h3{font-size:23px;letter-spacing:-.035em;line-height:1.25;font-weight:500;color:#eee8df;margin:18px 0}.cost-columns p{font-size:12px;line-height:1.9;color:#bfbab2}.cost-bottom{margin-top:38px;display:flex;gap:25px;justify-content:space-between;align-items:center;padding:25px 28px;background:#2b2d2e;border:1px solid #aa8d7136}.cost-bottom p{font-size:12px;line-height:1.9;max-width:65ch;color:#d0c8bc;margin:0}.cost-bottom>a{flex-shrink:0}.case-evidence-note{margin:35px 0 0;color:#aaa69f;font-size:11px;line-height:1.75;max-width:95ch}
.studio-conversation{margin:65px 6% 20px;padding:65px 0;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:9%;border-top:1px solid #ac927849;border-bottom:1px solid #ac927849}.studio-conversation h2{font-size:clamp(31px,3.8vw,54px);line-height:1.15;letter-spacing:-.05em;font-weight:400;margin:22px 0;color:#eee8df}.studio-conversation h2 em{font-family:'Instrument Serif',Georgia,serif;font-weight:400;color:#d2b18f}.studio-conversation-note>p{font-size:15px;line-height:1.9;color:#c3bdb4;max-width:43ch}.studio-conversation-note>span{display:block;font-size:11px;color:#c1a488;margin:25px 0 14px}.studio-conversation-note>a{display:inline-flex;min-height:44px;align-items:center;font-size:12px}.studio-conversation-steps{display:flex;flex-direction:column;justify-content:center}.studio-conversation-steps article{display:grid;grid-template-columns:35px 1fr;gap:20px;padding:25px 0;border-bottom:1px solid #a99b8831}.studio-conversation-steps article:first-child{padding-top:0}.studio-conversation-steps article:last-child{border-bottom:0}.studio-conversation-steps article>span{font-size:11px;color:#c4a282;padding-top:5px}.studio-conversation-steps h3{margin:0 0 10px;font-size:21px;line-height:1.3;font-weight:500;letter-spacing:-.025em;color:#ebe6df}.studio-conversation-steps p{margin:0;color:#bdb7ad;font-size:12px;line-height:1.9}
.case-walkthrough{padding:80px 6%;background:linear-gradient(135deg,#27292b,#1e2022)}.case-walkthrough-grid{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(270px,1fr);gap:5%;align-items:start}.case-screen{margin:0;min-width:0;position:sticky;top:110px}.case-browserbar{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:15px 17px;background:#333538;border:1px solid #aca28f3d;border-bottom:0;border-radius:8px 8px 0 0;font-size:9px;color:#c4c2bb}.case-browserbar span:first-child{letter-spacing:3px;color:#ac9478;font-size:7px}.case-browserbar span:last-child{font-size:8px;letter-spacing:.04em;color:#b2a99c}.case-screen-window{position:relative;border:1px solid #aaa18d4d;background:#252d55;overflow:hidden;border-radius:0 0 4px 4px;aspect-ratio:1348/926}.case-screen-window>img{display:block;width:100%;height:auto}.case-focus{position:absolute;left:8%;top:19%;width:84%;height:11%;border:2px solid #f1dcbb;border-radius:4px;box-shadow:0 0 0 500px #0a0e2270;transition:top .65s cubic-bezier(.2,.7,.2,1),left .65s cubic-bezier(.2,.7,.2,1),width .65s cubic-bezier(.2,.7,.2,1),height .65s cubic-bezier(.2,.7,.2,1);pointer-events:none}.case-screen[data-walkthrough-stage="1"] .case-focus{top:30%;left:14%;width:72%;height:15%}.case-screen[data-walkthrough-stage="2"] .case-focus{top:47%;left:36%;width:28%;height:9%}.case-screen figcaption{font-size:10px;line-height:1.75;margin-top:14px;color:#aaa69e}.case-choice{display:block;text-align:left;position:relative;width:100%;border:0;border-top:1px solid #a998813b;border-radius:0;background:transparent;padding:20px 40px 20px 16px;color:#bdb7ae;cursor:pointer;transition:background .2s,border-color .2s}.case-choice>span:first-child{font-size:9px;letter-spacing:.1em;color:#b19c82}.case-choice strong{display:block;font-size:17px;font-weight:500;line-height:1.4;letter-spacing:-.02em;margin-top:9px}.case-choice .case-choice-more{position:absolute;right:15px;top:50%;transform:translateY(-50%);font-size:21px;color:#c8a581}.case-choice.is-active{background:#b89a7620;border-color:#c2a17c80;color:#f3ece1}.case-choice.is-active>span:first-child{color:#e1c19a}.case-choice:hover{background:#b89a7614}.case-choice:focus-visible,.offer-card a:focus-visible,.offer-footnote a:focus-visible{outline:2px solid #edcaa4;outline-offset:4px}.case-explanation{padding:23px 16px 18px;min-height:190px}.case-explanation h3{font-size:18px;line-height:1.35;color:#e8d3b8;font-weight:500;letter-spacing:-.02em;margin:0 0 13px}.case-explanation p{font-size:12px;line-height:1.85;color:#c2bcb3;margin:0}.case-walkthrough-choices>.text-button{display:inline-flex;margin:0 16px;font-size:11px;min-height:44px;align-items:center}.case-walkthrough.is-changing .case-explanation{animation:case-detail-in .35s ease-out}@keyframes case-detail-in{from{opacity:.5;transform:translateY(5px)}to{opacity:1;transform:translateY(0)}}
body.paused .founder-light,.founder-outside .founder-light{animation-play-state:paused}body.paused .case-focus,body.paused .case-choice,body.paused .offer-card,body.paused .founder-portrait>img{transition:none}body.paused .case-walkthrough.is-changing .case-explanation{animation:none}
@media(max-width:1050px){.offer-card{padding:25px 22px}.offer-card .offer-audience{min-height:7em}.case-walkthrough-grid{grid-template-columns:minmax(0,1.3fr) minmax(255px,1fr);gap:3%}.case-choice{padding-left:12px}.case-choice strong{font-size:15px}.case-explanation{padding:20px 12px}.conversion-heading h2{font-size:43px}.cost-columns{gap:24px}}
@media(max-width:800px){.conversion-heading{grid-template-columns:1fr;gap:24px;margin-bottom:30px}.conversion-heading h2{max-width:20ch;font-size:clamp(34px,6.5vw,50px)}.conversion-heading>p{max-width:65ch;font-size:13px}.offer-cards{grid-template-columns:1fr}.offer-card{padding:26px 28px}.offer-card .offer-audience{min-height:0;max-width:60ch}.offer-card .offer-price{font-size:38px;margin-top:19px}.offer-card h3{font-size:29px;margin-top:23px}.offer-card p{max-width:64ch}.offer-card ul{margin-bottom:15px}.offer-card li{font-size:12px}.offer-card>a{font-size:13px}.offer-footnote{flex-direction:column;gap:12px}.offer-comparison{padding:50px 0}.cost-columns{grid-template-columns:1fr;gap:30px}.cost-columns p{max-width:70ch;font-size:13px}.project-costs,.case-decisions{padding:60px 6%}.cost-bottom{flex-direction:column;align-items:flex-start;padding:23px;gap:20px}.studio-conversation{grid-template-columns:1fr;gap:35px;padding:45px 0}.studio-conversation-note>p{max-width:58ch;font-size:14px}.studio-conversation-steps p{font-size:13px}.case-walkthrough{padding:60px 6%}.case-walkthrough-grid{grid-template-columns:1fr;gap:25px}.case-screen{position:relative;top:auto}.case-walkthrough-choices{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 7px}.case-choice{height:100%;padding:18px 12px}.case-choice strong{font-size:13px}.case-choice>span:first-child{font-size:8px;letter-spacing:0}.case-choice .case-choice-more{display:none}.case-explanation{grid-column:1/-1;min-height:130px;padding:24px 5px 15px}.case-explanation p{font-size:13px}.case-walkthrough-choices>.text-button{grid-column:1/-1;margin:0 5px}.is-home .tan-feature{margin-top:50px;margin-bottom:50px}.is-home .tan-feature .tan-visual{min-height:380px}}
@media(max-width:430px){.case-choice{padding:16px 8px}.case-choice>span:first-child{font-size:7px}.case-choice strong{font-size:12px}.case-browserbar{font-size:8px;padding:12px}.case-browserbar span:last-child{display:none}.case-focus{border-width:1px}.offer-card{padding:25px 23px}.hero-conversation-note{font-size:11px!important}.studio-conversation h2{font-size:33px}}
@media(prefers-reduced-motion:reduce){.founder-light{animation:none}.hero-founder .founder-portrait>img{transform:none;transition:none}.case-focus,.case-choice,.offer-card{transition:none}.offer-card:hover{transform:none}.case-walkthrough.is-changing .case-explanation{animation:none}}